Communicate Better

If you've thought about adding social media to your water lab marketing mix but shrugged off the idea, you're in …

The customer experience is crucial to your water lab's success, but how do you know what customers are really thinking? …

Does your water testing lab have a solid social media following? Social media may have started as a way for …

If you want to make it easier for customers to find your water testing lab, Google is essential. And …

Whether it's a community public education project or a simple children's book about wastewater, water management departments across the country …

Staying in touch with your clients is an important part of your business. Not only does it help maintain your …

Marketing your water lab may not be the foremost task in your mind, but as the manager of a busy …

Search engine optimization (SEO) can be complicated and can sometimes feel like a full-time job. Luckily, you can optimize your …

As a water lab manager, you've likely found marketing during a pandemic to be an unexpected and challenging effort. And …

Every year, many lab managers ask the same question: Should I attend water conferences as a vendor? Your answer depends …

Every July, community water systems around the U.S. provide an annual Consumer Confidence Report (CCR) to paying customers. The

As a vendor at industry conferences, you have ample opportunity to network with customers and build your water lab's …